Boreal Capital
Business Development
Boreal Capital executes growth strategies on behalf of B2B companies. Our primary focus is booking high-value meetings for our clients, but we also provide strategic consultation on key areas such as pricing and customer acquisition strategies, target segment prioritization, crafting compelling value propositions, and refining communication approaches to drive business success.
Business development strategy
Our step-by-step approach
1. Target market segmentation
Boreal will extract a preliminary list of potential customers. While this is typically handled by us, clients are welcome to provide input.
2. Qualifying leads
Once the preliminary list is completed, it will be continuously refined into a final list based on a set of predefined requirements from our client.
3. Organizing sales meetings
Relevant decision-makers will be contacted, and Boreal will arrange meetings between them and the client’s sales representatives.
Why us?
Value-based pricing model – ensuring aligned incentives and low-risk for our customers.
Focus on clear, agreed-upon metrics for value.
Flexibility – constantly adjusting our approach and KPI’s to fit with our client’s needs.
At Boreal, we combine top-tier communication skills with comprehensive commercial strategy insights and hands-on go-to-market experience. All of our business cases have culminated in success stories, and we are always open to expand our portfolio with new opportunities.
Our references
«Boreal has been a crucial part of Capturi’s GTM strategy on the Norwegian market. They have boosted customer acquistion, with ROI being very high.»
Jesper Dahl
Senior Sales Development Manager, Capturi
«Boreal Capital are professionals and deliver high-quality meetings. The collaboration has given us visible results and has become an important piece for further growth at Reprice.»
Anders and Robin
CEO and COO, Reprice
«We’ve been extremely happy with Boreal. They’re professional, aligned with our goals, and most importantly, they get meetings booked with the right people at the companies we care about.»
Lasse Petersen
COO, Slidehub
«Boreal delivers qualified meetings through hard work, continous learning and improvement in a smooth process. They are easy to work with and I highly recommend using them.»
Wilhelm Kielland
CCO, Wolve.ai
«Boreal Capital has assisted Risma Systems Norway with lead generation and booking sales meetings across various industries, consistently delivering high-quality meetings with strong conversion rates on sales opportunities. They deliver as agreed and are flexible in meeting requirements and exploring potential segments.»
Per Christian Næsset
Sales Director,
Risma Systems Norway
«Boreal Capital has been able to hit the ground running and contributed with a minimal onboarding effort with relevant meetings at CIO / CFO level. Based on those meetings we were able to sign 3 Norwegian customers within a 4 months period. The sales cycles initiated by BC were 30% – 50% shorter than our average, which is a true testament to BC’s professional approach and ability to deliver results.»
Oliver Quittek
Chief Revenue Officer, Viio